Arby's Roastburgers are misleading. The tagline is "Never fried. Never greasy. It's the burger done better." Only it's not a burger. It can't do anything burger-related better, because it's the same gray/brown roast beef as always, only now it's on a roll with bacon, cheese, lettuce, tomato and onion.
Is it really wise to imply your
product is a hamburger, when clearly it isn't? People going to Arby's are already confused. Burgers should have a consistency of something "ground up". Be it tofu, turkey, or beef. A roasted hamburger sounds really interesting.
Gray matter shavings marketed as a burger do not.
