The trademark logos are everywhere, all the time, and rarely takes the time to measure the amount of work that their design was required. Because the visual of a brand must evoke everything: the name, the philosophy, the sector of activity and the anchoring of the brand in its time. At this little game, some creative have been so far that we have sometimes missed the symbolism of their findings. Let's take the time to look at the brightest creations.
1 Toblerone
Busy as we were to purr for Toblerone, we may have missed out on the fact that the logo, a mountain, actually hid a bear. Indeed, Bern, the city where the brand originates, is the "city of the bear". And be careful, hang in there, the mark is " To B l ER o NE ". Crazy.
2 Sony Vaio
The first two letters of the Sony Vaio computer logo create a wave that symbolizes a similar signal, and the last two recall the numbers 1 and 0, which make up a signal in binary language.
At first glance, the logo of Amazon is nothing special, but in reality it helps to understand the philosophy of the brand. The yellow arrow looks like a smile: Amazon.com wants its customers to be satisfied. It also links the letters A and Z, which indicate in a subtle way that you can find everything at Amazon, from A to Z.
The pink parts of the letters "BR" form the number 31, that is to say the number of flavors that are traditionally found in Baskin Robbins.
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